Nintendo on what they learned with NES Classic, getting people hooked on Nintendo’s IP

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A few snippets from a TechCrunch interview with Nintendo of America’s Senior Vice President of Sales & Marketing Doug Boewser…

On what they learned with NES Classic
”We’ve learned a lot from the NES Classic. We’ve learned there’s a real passion for retro gaming. The NES Classic was originally intended to be a holiday item and obviously there was high demand. So we doubled down and continued to produce it as we went into the next quarter. But we decided we wanted to focus on other areas. So we’re not producing any more at this point. But we’ve learned a lot.”

Getting consumers hooked on Nintendo IPs
“We’ve got a strategy where we want to increase the number and frequency of touch points with Nintendo properties with consumers. We’re doing that in a couple of ways. First, the console business with the Switch — through our dedicated console platform. We’re also doing our mobile business. We’re doing it through licensing agreements, such as the Vans deal or the Uniqlo deal that we did this year. And we’re doing it with out of door experiential opportunities, such as Universal Studios.”

from GoNintendo

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